Continuity and Discontinuity

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While discontinuity drives the growth of markets, organizations and individuals emphasize the importance of processes directed towards continuity. Discontinuity suggests transformational change while continuity implies incremental change. The latter is manageable while the former is considered unmanageable. The dilemma for organizations and individuals is that they usually assume they have no time to invest in transformational change. Their energy is being directed at preserving the position they have become comfortable in. One way to avoid this trap is to trade out of activities that will not be valued in the future. Again a prerequisite of accomplishing this is a continuous process of strategic thinking aimed at the world external to the organization or individual.

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